A consultancy file does not run on paperwork alone; every step from the client's first message to the final document has to be recorded, measured and on time. Özcan is the person who built and runs that order: the firm's website, client tracking system and measurement stack were developed by him and are managed by him.
He runs the Google and Yandex advertising channels, search visibility and content production. The aim is for the right person to reach the firm at the right moment — and, once they do, for no enquiry to slip through.
He handles the first contact and correspondence with English- and German-speaking clients. The file itself advances on the founder's experience; Özcan makes sure the client is understood in their own language.